The day Apple buys Kodak
Carrying a film camera around in the 21st century, the most common question people ask me is: Can you still buy film for that?
Kodak’s recent announcement of bankruptcy is a sad moment in American corporate history. The company will not receive the kind of support the automotive industry was given, but along with companies like Levis, Coca-Cola and Ford, Kodak has been an ambassador for the United States for over 100 years.
From the beginning, Kodak’s innovation was to make photography easier. The famed Brownie was the first camera aimed at anyone. Later, they pioneered various film formats that made loading the camera simple - the Disc, the Instamatic.
Market Street, San Francisco, 1997 - taken with a Kodak DC40